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It is the same case with the brightness contrast: for the majority of street scenes, there is an empirical desire to increase the brightness. This effect was measured by Stevens and Stevens 45 years ago, and the results can be quantitatively used. The reason why you need to increase the contrast of the printouts is the same: you look at them at a much dimmer and duller light than the one that was present during the shooting and presumed by the viewer.

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